Here's the thing about stories – everyone has one, but most businesses struggle to tell theirs effectively. And that's where I come in.

I'm Karen Pappin, and I've spent over 25 years weaving stories through design. For the past five years with PointZero, I've been helping brands and businesses cut through the noise and connect with the people who matter to them.

It's not about fancy marketing speak or jumping on the latest trends. It's about knowing what you're really about – your why, not just your what – and being able to tell that story confidently and consistently.

If your brand feels a bit lost, if your messaging isn't quite landing, or if you're just not sure how to explain what makes you different, let's talk.